Belgium

Family Service / N.D.P.K. nv.

50,000 €

GDPR enforcement action by Belgian Data Protection Authority (APD) on 2021-01-27.

Rank · Sector

#106

of 597 in Industry and Commerce

Rank · Belgium

#14

of 50

Rank · All fines

#706

of 3,050

Case details

Authority: Belgian Data Protection Authority (APD)
Date: 2021-01-27
Controller / Processor: Family Service / N.D.P.K. nv.
Sector: Industry and Commerce
Quoted Articles: Art. 5 GDPR, Art. 6 GDPR, Art. 7 GDPR, Art. 13 GDPR, Art. 24 GDPR, Art. 25 GDPR, Art. 28 GDPR
Type of violation: Insufficient legal basis for data processing

Summary

The Belgian DPA imposed a fine of EUR 50,000 on Family Service / N.D.P.K. nv. The controller is an advertising agency that, among other things, sends expectant mothers gift boxes containing various discount vouchers, product samples and information about pregnancy and birth. The box items are provided by third parties, to whom the controller subsequently transfers the recipients' contact data for marketing purposes. The consent of the recipients to this transfer and to subsequent advertising measures by the third parties is obtained in advance by the controller for this purpose. A data subject filed a complaint with the Belgian DPA because, although she had revoked her previously given consent, she nevertheless continued to receive advertising calls from third parties to whom the controller had transmitted her data.

Open original source Links to the regulator's original publication or another source.