Italy

Sky Italia S.r.l.

842,062 €

GDPR enforcement action by Italian Data Protection Authority (Garante) on 2024-09-12.

Rank · Sector

#54

of 369 in Media, Telecoms and Broadcasting

Rank · Italy

#35

of 543

Rank · All fines

#194

of 3,050

Case details

Authority: Italian Data Protection Authority (Garante)
Date: 2024-09-12
Controller / Processor: Sky Italia S.r.l.
Sector: Media, Telecoms and Broadcasting
Quoted Articles: Art. 5 (1) a) GDPR, Art. 6 (1) a) GDPR, Art. 130 Codice della privacy
Type of violation: Insufficient legal basis for data processing

Summary

The Italian DPA has fined Sky Italia EUR 842,062 for unlawful telemarketing. The investigation revealed that Sky contacted individuals without proper consent, including those registered in advertising opt-out lists and those who had given consent before the GDPR came into force—without reassesing its validity under the updated legal framework. Additionally, the documentation of consents obtained from data providers was deemed inadequate, as Sky stored consent details in modifiable Excel files, failing to ensure clear and verifiable proof of user consent.

Open original source Links to the regulator's original publication or another source.