Sweden

H&M Hennes & Mauritz GBC AB

30,000 €

GDPR enforcement action by Data Protection Authority of Sweden on 2023-10-17.

Rank · Sector

#134

of 597 in Industry and Commerce

Rank · Sweden

#29

of 46

Rank · All fines

#913

of 3,050

Case details

Authority: Data Protection Authority of Sweden
Date: 2023-10-17
Controller / Processor: H&M Hennes & Mauritz GBC AB
Sector: Industry and Commerce
Quoted Articles: Art. 12 (3) GDPR, Art. 21 (3) GDPR
Type of violation: Insufficient fulfilment of data subjects rights

Summary

The Swedish DPA has imposed a fine of EUR 30,000 on H&M for sending out marketing messages, despite the fact that data subjects had exercised their right to objection. Six data subjects had filed a complaint against the controller with the DPA. The DPA found that the controller did not have sufficient systems and procedures in place to facilitate data subjects exercising their right to object to direct marketing.

Open original source Links to the regulator's original publication or another source.