Sweden

Apoteket AB.

3,200,000 €

GDPR enforcement action by Data Protection Authority of Sweden (Integritetsskyddsmyndigheten) on 2024-08-29.

Rank · Sector

of 270 in Health Care

Rank · Sweden

of 46

Rank · All fines

#97

of 3,051

Case details

Authority: Data Protection Authority of Sweden (Integritetsskyddsmyndigheten)
Date: 2024-08-29
Controller / Processor: Apoteket AB.
Sector: Health Care
Quoted Articles: Art. 32 (1) GDPR
Type of violation: Insufficient technical and organisational measures to ensure information security

Summary

The Swedish DPA has imposed a fine of EUR 3.2 million on Apoteket AB. The controller had used so-called meta pixels on its website which, due to incorrect settings, caused personal data of customers to be transmitted to Meta. The controller had used the tool to improve its marketing on Facebook and Instagram, without intending to transmit the data. During its investigation, the DPA found that the controller had failed to implement appropriate technical and organizational measures to protect personal data in order to avoid such an incident.

Open original source Links to the regulator's original publication or another source.